Orlando-based Blogging and social networking major, PayPerPost provides a platform for bloggers and advertisers where bloggers get paid for the feeds they post on the opportunities generated by advertisers. The opportunities generally relate to promotion of some new/existing product or a service. The advertisers get a mileage on their products and services while the bloggers make revenue out of writing. The online marketplace where these transactions occur is manned deftly by Ted Murphy’s company PayPerPost.
A comprehensive set of parameters, however, are devised by Payperpost who in turn relies on a team that reviews the blogs and certifies their adherence to the normative structures. While I was working with Cyber Futuristics group, I was approached by the seniors of our BPO arm, Go4customer, to provide a team to service a contract with PayPerPost. Though I was not new to blogging and the world of WORDS was my Muse, still I was intimidated by the sudden-ness of the offer and the challenge of a an inventory of 16,000 unreviewed blogs. Add to that the circumstance of my working with the Training department and having no experience of handling recruitments for a very strange process. This was the first time that such a brainy process was outsourced to India and nobody had any clues regarding getting the right candidates, handling their online trainings, and then ensuring operational and deliverables were in place till the entire duration of the contract.
Needless to say the contract was won owing to the smarts of the Business Development team, which however, developed cold feet when PayPerPost demanded the show to begin. Against all such odds, it was thought by our company that I could be wear the hat of a troubleshooter. All said and done, the writing on the wall was so clear that I had no way to chicken myself out. In fact, the company could not lose such a lucrative and unique contract after a full committal.
Next began my efforts to hire recruits in the shortest time – people with sound knowledge and understanding of written English, quick learning pace, PC and Internet skills. Not only I raised a team of ten guys but also understood the anatomy and economics of paid blogging in depth for the first time, but also assisted my team in taking the download of trainings online following US time zones. Four weeks of online training through teleconference calls and numerous huddles and personal sessions from my side, my team was ready for action.
The team went live in September and continued to hold the ground in the face of everchanging complexities of blogging norms, continuously burgeoning incoming inventory of blogs and stringent quality checks and deadline pressure from the client. Coming out in flying colours, my team successfully reviewed close to 70,000 blogs in a span of nine months. In between, Payperpost fell in a dispute with Google over page rank issues and its advertiser and blogger base also got diminished. Ultimately, the client voluntarily decided to rollback the process as its struggled with its own intrinsic challenges. As the team reviewed the huge pending inventory of blogs for the client successfully and the contract completed its nine long months without a twitch, I added yet another skill in my talent sleeve. Who said adversity comes without gifts!
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Tags: Blog Ads, Blog Advertising Outsourcing, Blog Marketing, Blog Network, Bloggers, Blogs, BPO, Get Paid to Blog, Paid Blogging, Paid Reviews, PayPerPost, Review Me, Sponsore Reviews, Ted Murphy, Viral Marketing