The rising curve of Snap Deal in the couponing space in India is no longer a closet secret. From a residential basement in India to developing a retail merchant network exceeding the count of 50,000, its Founder-CEO Kunal Bahl has really sown the seeds of a coupon revolution in the face of Groupon buzz making waves.
However, these days, maybe, Snap Deal itself or the ad agency hired by them seem to be manipulating online visitors into landing on to their website by circulating clickable image ads of sensuous ladies with a ‘Play’ button designed on them. I confirmed the truth of this by trying out a click. Almost always the first time visitors are misled into believing that it would be some kind of a steamy video featuring a beautiful model. They receive a rude shock when all they see is a blatant advertising page holding out sundry details of Snap deals on various things! (See the model image on right sidebar that's doing the rounds for Snap Deal promotion currently). Readers are urge to share with us other instances of such advertising deceits involving Snap Deal or other online business entities.
Is it desperation on the part of Snap Deal startup to get more eyeballs or a rat race lap to climb on to the top of corporate revenue ladder at any cost! Such advertising techniques are unethical to say the least. Not only do serve to bring disrepute to any and every business but also alienate prospects from the business entity.
A lot of times it happens that the men on top are not aware of such gimmicks and the agency hired by them resorts to every available means to get visibility. I can recall one such instance myself when last year I was in the Railway Ministry office in New Delhi for a presentation. I was there to respond to a bid to make the Indian Railways website a revenue-making tool. Casually, during the question hour, I had made an allusion to some tiny banner ads hosted on the main railway website while showing its poor execution. The senior bureaucrats present there and everybody else were in for a shock as they clearly showed no knowledge of such a thing happening. There were no official approvals and I got thanked profusely for sharing this piece of information. An advisory was immediately issued and since then all such advertising on railway site was banned. I am sure the powers at Snap Deal are heeding this and putting a plug on such devious online ads.
However, these days, maybe, Snap Deal itself or the ad agency hired by them seem to be manipulating online visitors into landing on to their website by circulating clickable image ads of sensuous ladies with a ‘Play’ button designed on them. I confirmed the truth of this by trying out a click. Almost always the first time visitors are misled into believing that it would be some kind of a steamy video featuring a beautiful model. They receive a rude shock when all they see is a blatant advertising page holding out sundry details of Snap deals on various things! (See the model image on right sidebar that's doing the rounds for Snap Deal promotion currently). Readers are urge to share with us other instances of such advertising deceits involving Snap Deal or other online business entities.
Is it desperation on the part of Snap Deal startup to get more eyeballs or a rat race lap to climb on to the top of corporate revenue ladder at any cost! Such advertising techniques are unethical to say the least. Not only do serve to bring disrepute to any and every business but also alienate prospects from the business entity.
A lot of times it happens that the men on top are not aware of such gimmicks and the agency hired by them resorts to every available means to get visibility. I can recall one such instance myself when last year I was in the Railway Ministry office in New Delhi for a presentation. I was there to respond to a bid to make the Indian Railways website a revenue-making tool. Casually, during the question hour, I had made an allusion to some tiny banner ads hosted on the main railway website while showing its poor execution. The senior bureaucrats present there and everybody else were in for a shock as they clearly showed no knowledge of such a thing happening. There were no official approvals and I got thanked profusely for sharing this piece of information. An advisory was immediately issued and since then all such advertising on railway site was banned. I am sure the powers at Snap Deal are heeding this and putting a plug on such devious online ads.
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