Ken Auletta was prophetic when he exclaimed in his fantastic book, Googled: The End of the World as We Know It, "We do not search for information, we 'Google' it. Let your computer do the walking! The quintessential search tool has become almost synonymous with the term 'search.' An intellectual revolution of sorts has been let loose by Google making Tom Friedman's (The World is Flat) conviction become a vibrant reality. Google is our best companion today in finding information and knowledge that is free, credible and swiftly available on a multitude of subjects.
The world of media and advertising in particular, has been totally transformed by the online ad-brokering capabilities of Google. The Google AdWords program backed by hard-nosed efficiencies and profound research has emerged as 'the' most effectual advertising mechanism available for small, medium and large-scale businesses today. The Gmail and Google Talk with phone-out utility is something that we use without even a thought for our messaging needs while Google Docs is like a safe vault for all our documentation and collaborative sharing requirements—all in the 'Cloud'! The Google Apps veritably have galvanized the way organization today communicate externally and internally. Corporate and entrepreneurs alike are increasingly migrating their contacts, calendar and email from Microsoft Exchange to Gmail Apps. All this has bettered our strategic interactions and regulated the costs of software upgrades in companies.
There are a number of cutting-edge products by Google like the Google Blogger, Google Chrome, Google Plus, Google Scholar, Google Webmaster Tools, and Google Adsense etc. which leverage our efficiencies in the online space these days. Though, currently Google is busy preparing itself for a mighty battle with Facebook to capitalize the social space and make it a basis for revenue collections in course of time, one thing is certain: Google is here to stay and the Web is really a place to get stuck!
Happy Googling to all of us!