I agree these outsourcing networks do have few very talented content developers, who are more than a 'presence' and know the trade in all its nuances, yet the majority of them are out there to earn a second income or their first break to make a nickel. 'Butchers' or 'hangmen' content writers may be good for webmasters in need of cloned or spinned content but hardly ever for somebody nurturing a dream for making it big online—a business or an entrepreneur.
The scenario of B2B website content is no less challenging where the key performance indicators are search engine rankings, regular traffic and lead generation amongst other things.
Writing fresh online content that's keyword-rich, addresses certain customer expectations (product/service benefits, good pricing), or auditing existing content for gaps in syntax, value proposition or updates are some of the prime areas which handled in a shoddy manner can damage
Letting the cost factor come in the way of acquiring relevant, useful, precise and original web content is a direct route to nipping your business ambitions in the bud. Even before you have any online traffic, you have speed-breakers and barbed wires and fences in the form of poorly done content to keep them forever at bay.
The Chinese wisdom was never truer than it is today for website content:"Words are the keys to the heart." If the key is ill-formed or not forged well, the doors to success can never be unlocked. So if YOU want to see your website, newsletter, blog or tweet to do really well online and engage prospects and visitors, ensure that you get a content professional (freelancer or a company-hire) who know his stuff. Check out the person or agency's content portfolio, interact to feel their pulse, research on what makes a good content before actually placing a content request.
There is good and distinctive line that sets apart a butcher from a plumber and a marksman from a hangman! Stick to the Guru within next time you're out to shop for content—print or online!
Guest Blogger: Sanjay Joshi